What is Pantone colour?

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  • Living Coral 16-1546.


*What the Pantone Color of the Year and Why Is It Important?



Every year on the first days of December, The Pantone Color Institute announces the new Color of the Year. It has been said to be the best part of the year for anyone who works with color.

In celebration of the new color, let’s look at how the Pantone Color System and the Pantone Color Institute have been the kings of influence in all aspects of color design and color trends over the years.

The Pantone Color Matching System

The Pantone Color System is the most important color matching system in the world. The system originated in 1963 to solve the problem of complicated color matching in the printing industry. Soon after, Pantone became the easiest and simplest way to classify, communicate and match colors with the use of a color catalog in a fan format. Every color, in every tone and tint, was given a number to classify it. Pantone literally wrote the book on color matching. For over 40 years, Pantone has been the go-to color matching system for not only the design industry but also paint, textile and plastic manufacturers.


The Pantone Color Institute

The Pantone Color Institute offers designers, marketers, creators and brands a chance to work together and build a strong and powerful color presence. As the leading color matching system, their knowledge of color is unparalleled. They are the experts in how color affects not only design but also consumerism.

The Color of the Year

In 2000, the Pantone Color Institute created the Pantone Color of the Year as a trendsetting concept for branding, marketing and creative society as a whole. The introduction of the Pantone Color of the Year confirmed The Pantone Color Institute as the front-runner for all things color related.

It is not surprising then that The Pantone Color of the Year is awaited with much excitement and anticipation every December.


How Does the Color of the Year Influence Marketing Trends?

The Pantone Color Institute studies color trends throughout the year in order to decide on the next Pantone Color of the Year. They take into consideration all aspects of society: fashion, marketing, social media and even politics. The hue chosen as Color of the Year has become increasingly influential in the vast world of design and brand marketing.

The first Color of the Year was selected back in 2000, but it wasn’t until 2007 that the color trend forecasting took on a life of its own. Nowadays, when a new color is announced, Pantone offers color lovers an array of inspirational products and color combination palettes designed especially with the corresponding color in mind. Hundreds of brands take on the task of designing products with the Color of the Year. This reinforces the importance of how the Pantone color trend forecast is important and influential.

In the last few years, the announcement of the new Color of the Year has had plenty of media coverage. Bloggers have written articles about how to use the color; homemade producers have created products to sell; graphic designers have created social media templates ... and that just skims the surface.


How Can You Incorporate the Color of the Year Into Your Business?

The extensive color trending research done by the Pantone Color Institute saves you countless hours of marketing research for your own business. When the new color is announced in December, you or your designers should look into how it can be incorporated into your business.

The Pantone Color of the Year is a color trend forecast for the consumer, which means that it’s intended to be used for consumer products and designs created for clients. Some creative brands renew their look every year according to the new color but most businesses cannot handle that much change. The Color of the Year is meant to be used for marketing and product creation, not necessarily a rebranding. This means that you can create ads with the new color, just don’t change your logo or brand colors.

When posting your Classic Blue inspired visual marketing designs on social media, don’t forget to use the dedicated hashtag #COY2020 and get extra (and unexpected) exposure.

Some Creative Ideas

  • Clothing companies can design some garments in Classic Blue.
  • Makeup companies can create a Classic Blue collection.
  • Cake and dessert businesses can create some Classic Blue delicacies.
  • Graphic designers that sell ready-to-use designs can create some Classic Blue templates or social media graphics.
  • Classic Blue can be incorporated into homemade products and decorative prints.
  • Interior designers can suggest Classic Blue decorative pieces to their clients.
  • Merchandising companies can offer Classic Blue products.
























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